TMI Report Card May 2022 – The mobile Indian
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TMI Report Card May 2022 – The mobile Indian

May was a super busy time for TWS and Bluetooth neckband brands in the Indian market. That month saw the largest number of audible devices launched in a single month this year, surpassing the number of launches in previous months. It was also a month of launches in just about every price segment, which again is a rarity. And that wasn’t all. Here are the highlights of what turned out to be a very busy month for products for our ears.

TMI Report Card May 2022 – The mobile Indian

The highest number of devices launched in a month this year

The highest number of audible devices in a single month was launched in May this year. A total of 26 audible devices were found. This was significantly higher than the previous high of 21 we had seen in February and April. Interestingly, this record launch season comes at a time when the devices most of them would be used with – smartphones – had a quiet month in terms of launch.

Related news:

ANC not yet a great feature in TWS: TMI Report Card April 2022

TWS continues to dominate the Bluetooth earbud market: TMI Report Card March 2022

21 TWS and Neckbands launched: TMI Report Card February 2022

TWS remains the favorite on the market

They may have played a key role in the Bluetooth earphone revolution, but “traditional” Bluetooth neckbands have been popularized by the all-wireless TWS. Every month we’ve tracked this year, more TWS has been launched compared to choker.

May was no different, with 17 TWS launched compared to 9 neckbands. Interestingly, this was the second-highest number of neckbands found in a month this year (after 10 in February).

Spread across price points.

Unlike in previous months, when the sub-Rs 2,000 segments accounted for more than half of the total audible releases, May saw releases in different price segments. 15 percent of the devices were launched under Rs 1,000, 27 percent in the Rs 1,000 – 2,000 part, 23 percent in the Rs 2,000 – Rs 3,000 segment, 23 percent in the Rs 3,000 – Rs 4,000 segment, 12 percent in the Rs 5,000 segment – Rs 10,000 and 7 percent in the piece above Rs 10,000. It’s rare to see such a spread across different price points.

A month for the smaller brands

May also saw launches from some relatively smaller and, in some cases, lesser-known brands. Most of the launches came from U&i, which launched seven devices in the month, with four TWS and three neckbands. There were also throws from Tunez, SWOTT, Justy Corseca, Landmark, Defy, and Truke.

Sennheiser and Vivo are back

The smaller brands may have been busy, but that didn’t mean the older, better-known names were quiet. After a calm start to the year, Sennheiser, one of the most respected names in audio technology, seems to be returning to the market. The brand launched two TWS in April and two more in May.

Another big name in the market, JBL, also launched two devices. May also saw Vivo’s return to the audible front with two TWS devices. Realme’s sub-brand Dizo also launched two devices, which, interestingly, given the pro-TWS wave, were both neckbands. Meanwhile, Boat continued with the one-month release schedule it’s been following since March and launched a single device again in May.

ANC still remains a relative niche segment

The prices of ANC earphones may drop (you can get them now for less than Rs 2,000), but ANC doesn’t seem to be entering the audible market.

According to our stats, out of 26 devices launched in May, only five were with ANC: two from JBL and one from Sennheiser, Blaupunkt, and Vivo. It seems that users need better performance to be convinced by this feature.

Silence of several brands

After a few initial releases, several brands seem to be staying away from the wearables market. People like Yamaha, BeyerDynamic, Philips, Jabara, and Sony haven’t done much this year. Even Noise, dominant in the audio market, has only released one device in the TWS and neckband segment. That opens the way for newer brands, but it is still strange.

Some major brand moves in June

June could see more TWS and neckband market launches, with Redmi, Oppo, and OnePlus expected to launch devices. There are also some new devices from Sony and Motorola, as well as Noise and Jabra. Stay tuned for more.